CDC may use mobile ad location data to track stay-at-home order compliance

Mobile ad location data - people on smartphones

US government officials may use this technology to monitor the spread of COVID-19. US government officials are using mobile ad location data provided by the smartphone advertising industry to track the movements of Americans during the novel coronavirus COVID-19 outbreak. The data is not coming from the carriers themselves but is from mobile marketers instead. The Centers for Disease Control and Prevention (CDC) as well as state and local governments have obtained mobile ad location data about people in regions of “geographic interest,” reported the Wall Street Journal. The purpose…

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Mobile marketing from Facebook could include location tracking

Facebook mobile commerce

The social network is creating an app for smartphones that would track the user’s location. According to two people who have knowledge of the development of a new app at Facebook, the social network will be using a new app for mobile marketing through the use of location tracking, joining in to a rapidly growing trend among smartphone marketers. This new application is scheduled to be unveiled at some point in March of this year. The sources stated that the mobile marketing app is designed to assist users in locating…

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