mobile landing page Archives

Target uses new mobile ad campaign to boost the success of its three day sale

12/09/201112/09/2011 L. Green

Target has launched its latest mobile ad campaign in order to draw greater attention to its three day sale and to provide its customers with an additional method for conveniently purchasing the must-have products for this year’s holiday season. The department store is running this campaign of mobile ads inside the iPhone app by Pandora. The sale itself began on December 8 and will run until December 10. According to mobile marketing consultant, Wilson Kerr, from Boston, by including a limited time offer in its marketing, Target has made an…

Paperlinks uses QR codes to add interactive value to takeout menus

11/20/201111/18/2011 Jorge Gonzalez

QR code creator, Paperlinks, backed by Y Combinator, has announced its intentions to recreate the concept of the takeout menu through the use of its technology. Paperlinks provides its QR codes for both brands and businesses by concentrating specifically on the design of the barcode. What is unique about Paperlinks is that instead of connecting a QR code user to a website, which is the most common use for the technology, this company’s codes and apps will use the device browser to open a landing page with the logo of…

Audi customers can use mobile banner ads to make car payments

11/18/2011 Jesse Collins

Audi automobile manufacturer has announced that it is using mobile technology to allow current vehicle owners to pay their bills by using banner ads that have been integrated into their mobile website. Mobile ads for Audi’s brand new A6 model have been incorporating video, location, and other features about the car that are highly interactive. In order to produce these ads, Audi partnered with the AKQA marketing agency for the complete campaign. According to the AKQA account director for mobile, Tina Unterlaender, “This particular group the campaign is targeting accesses…