FierceBiotech IT tests mobile technology with senior pharma, biotech, and IT leaders

Mhealth

FierceBiotech IT has been updating pharmaceutical, biotechnology, IT leaders on the ways in which technology is moving forward, and that includes the use of mobile for the shaping of clinical research and trials. Mobile developers are already starting to make ground with some of the large drug making companies (and their deep pockets), as they come up with new devices and apps that help to streamline the various processes for product development, marketing and advertising, and sales. The mobile industry is starting to believe that there is a significant place…

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Increase in smartphones will cause growth in mobile marketing budgets this year

M-Commerce growth

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United States have smartphones. However, even with this massive number of smartphones in the…

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NFC technology embraced by the mobile industry worldwide

Hong Kong mobile payments

This year, the worldwide adoption of near field communication (NFC) has taken off in the mobile industry, as Google Wallet has made its strong debut and top manufacturers of mobile devices, such as Samsung (Google), Nokia, LG, RIM, and ZTE, have been producing handsets enabled with the technology. In mainland China alone, there are more than 900 users of mobile devices, making it the region with the greatest potential for the future growth of NFC use. Companies that are aiming to connect with NFC suppliers or to research new innovations…

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Unexpected mobile phone charges may be a thing of the past

Mobile Phone Bill

Though surprisingly high and unanticipated cell phone charges on monthly invoices are commonplace today, wireless providers have chosen to listen to the advice of regulators and bring this practice to an end. Major cell phone service providers such as Verizon Wireless and AT&T have come to an agreement with American regulators that stated that customers will receive an alert when their monthly text, data, or voice limits are coming near. The purpose of this action is to help customers to avoid sizeable extra charges that occur when they have used…

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Data’s potential can now begin to be harnessed by mobile marketers

MCommerce

Mobile marketers have been testing various methods of communication with consumers by way of their mobile devices, and the time has come for those marketers to take their offerings to the next step by taking advantage of what their mobile lists and data truly have to offer. Consumers have been highly responsive to the marketing they have received by way of their smartphones and tablets and have been opting in to various mobile lists by the thousands, if not millions. The one demand that they are now making is that…

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