Data’s potential can now begin to be harnessed by mobile marketers

MCommerce

Mobile marketers have been testing various methods of communication with consumers by way of their mobile devices, and the time has come for those marketers to take their offerings to the next step by taking advantage of what their mobile lists and data truly have to offer. Consumers have been highly responsive to the marketing they have received by way of their smartphones and tablets and have been opting in to various mobile lists by the thousands, if not millions. The one demand that they are now making is that…

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Mobile privacy laws hot topic for senate

Mobile Privacy Laws

The consumer protection subcommittee (of the Senate commerce committee) will be holding a hearing Thursday to discuss mobile privacy. Representatives from Apple, Google and Facebook will be there to speak as well as a representative from Common Sense Media. The consumer protection subcommittee will be discussing consumer privacy rights and discussing industry procedures for mobile data collection. Last week, Apple and Google faced tough questioning from members of the Senate Judiciary subcommittee about their company privacy policies. Representatives from both Apple and Google reiterated that customers have control over whether…

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