We’d all like to think we’re making our own shopping choices, but tech is playing a growing role. At this time of the year, when many people shop more heavily than at any other point on the calendar, mobile commerce algorithms are playing an increasingly important and strategic role in helping us to place items in our cart before we check out. Marketing strategies such as recommended and suggested items have become a normal part of shopping. As natural as it may feel to see suggested products while we browse…
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Black Friday mobile commerce took off by 25 percent, says study
The research showed that people increasingly took to their smartphones to buy $3.6 billion in purchases. Black Friday mobile commerce shopping blasted through records in the United States, as consumers used their smartphones to buy gifts at great deals online. That day was the second best ever in the US when taking all online purchases into account. When including mobile and desktop purchases, that one day came in second to Cyber Monday 2019. That said, this Black Friday mobile commerce trend was an important one as many people avoided shopping…
Read MoreWomen plan more online and mobile shopping this holiday season
Most women believe retail will not return to normal until 2022 at the earliest, says a national study. The results of the new national “Future of Shopping Women’s Study” has shown that women intend to participate in more online and mobile shopping this holiday season. Online purchases are already up substantially over the data from May 2020, said the study. The research was conducted by DaVinci Payments. It determined that mobile shopping this holiday season won’t reflect the end of the online-turning commerce trends. The majority of the survey participants…
Read MoreGoogle Shopping boosts its pricing options in time for holiday season
With an eye on mobile shoppers, the tech giant is adding comparisons and deal notifications. Google Shopping has been gearing up for this year’s holiday season which is expected to be larger than ever online as consumers avoid heading out to stores amid the pandemic. New features are being added to make it easier for buyers to purchase from local shops. Among the new Google Shopping features added in time for the holiday purchasing rush include price comparisons, deal notifications, and even information about local stores such as the availability…
Read MoreMobile holiday shopping expected to be largest ever this year
App Annie is predicting that this season will be huge, despite the economic impact of the pandemic. The US mobile holiday shopping season is expected to be the largest to date, reaching over 1 billion consumer hours on Android alone. COVID-19 has already had a clear impact on the way the season will play out online. The mobile holiday shopping season will already have a different shape than it would have had without the pandemic crisis. For instance, Amazon’s Prime Day would traditionally have occurred in July. However, that date…
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