US mobile consumers would give up social media for mobile games, study

US mobile consumers - mobile game

Nearly 70% of mobile users would give up social media than lose their favorite mobile games. According to a recent study from Tapjoy, US mobile consumers prefer mobile gaming to social media, with 69% saying they would rather give up social media apps or TV than lose their favorite games they play on mobile. The study’s findings help to explain why many social networking companies are branching out into mobile games. The mobile advertising and app monetization company surveyed over 18,000 US consumers ages 18 and older in February and…

Read More

PUBG mobile replaced in China with a government-approved patriotic game

PUBG Mobile - Woman with mobile phone

Tencent shut down its test version of PUBG in China and replaced it with a more patriotic game. Tencent Holdings Ltd. pulled the PUBG mobile video game on Wednesday, announcing the end of the testing for the game. The company said it had launched an anti-terrorism-themed game called “Game for Peace,” instead. Unlike PUBG, Tencent managed to gain monetization approval for Game for Peace. Player Unknown’s Battlegrounds, or PUBG for short, is an extremely popular battle royale shooter game. When it was first introduced on mobile to the Chinese market…

Read More

Apple Arcade to offer a novel game subscription service

Apple Arcade Logo - Apple YouTube

Apple seeks to improve the mobile gaming experience with a unique subscription service. Apple recently announced it’s Apple Arcade, the world’s first monthly game subscription service for mobile, desktop and the living room. It will reportedly give subscribers unlimited access to a selection of paid titles on the App Store. The mobile games subscription service will include over 100 games. Apple Arcade will have more than 100 new and exclusive games, with new games being added all the time. Some of these original new releases will come from renowned game…

Read More

This year an estimated 2.4 billion people will play mobile games

Mobile Games - Candy Crush Games

A new report reveals that mobile gamers are a “lucrative, untapped audience for brands.” Newzoo has collaborated with Activision Blizzard and released a new mobile games report called “Betting on Billions: Unlocking the Power of Mobile Gamers.” The report outlines how mobile gamers are important to brands as they represent a lucrative and untapped audience and predicts that approximately 2.4 billion people will play mobile games this year. Mobile gaming is the third most popular mobile app. According to market intelligence firm Newzoo, mobile gaming apps rank as the second-most-popular…

Read More

New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

Read More