PUBG Mobile is not only the most popular smartphone game, it’s also mobile’s biggest money-maker. Having collected over $146 million in revenue in May, PUBG (PlayerUnknown’s Battlegrounds) Mobile is now the top grossing mobile game worldwide. This likely isn’t a surprise to some, as the mobile-version of this online multiplayer battle royal game has more than 100 million monthly players, easily making it the most popular game among mobile users. “Game For Peace” is also a huge contributor to the revenue. While $76 million in revenue is from items and…
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US mobile consumers would give up social media for mobile games, study
Nearly 70% of mobile users would give up social media than lose their favorite mobile games. According to a recent study from Tapjoy, US mobile consumers prefer mobile gaming to social media, with 69% saying they would rather give up social media apps or TV than lose their favorite games they play on mobile. The study’s findings help to explain why many social networking companies are branching out into mobile games. The mobile advertising and app monetization company surveyed over 18,000 US consumers ages 18 and older in February and…
Read MorePUBG mobile replaced in China with a government-approved patriotic game
Tencent shut down its test version of PUBG in China and replaced it with a more patriotic game. Tencent Holdings Ltd. pulled the PUBG mobile video game on Wednesday, announcing the end of the testing for the game. The company said it had launched an anti-terrorism-themed game called “Game for Peace,” instead. Unlike PUBG, Tencent managed to gain monetization approval for Game for Peace. Player Unknown’s Battlegrounds, or PUBG for short, is an extremely popular battle royale shooter game. When it was first introduced on mobile to the Chinese market…
Read MoreApple Arcade to offer a novel game subscription service
Apple seeks to improve the mobile gaming experience with a unique subscription service. Apple recently announced it’s Apple Arcade, the world’s first monthly game subscription service for mobile, desktop and the living room. It will reportedly give subscribers unlimited access to a selection of paid titles on the App Store. The mobile games subscription service will include over 100 games. Apple Arcade will have more than 100 new and exclusive games, with new games being added all the time. Some of these original new releases will come from renowned game…
Read MoreThis year an estimated 2.4 billion people will play mobile games
A new report reveals that mobile gamers are a “lucrative, untapped audience for brands.” Newzoo has collaborated with Activision Blizzard and released a new mobile games report called “Betting on Billions: Unlocking the Power of Mobile Gamers.” The report outlines how mobile gamers are important to brands as they represent a lucrative and untapped audience and predicts that approximately 2.4 billion people will play mobile games this year. Mobile gaming is the third most popular mobile app. According to market intelligence firm Newzoo, mobile gaming apps rank as the second-most-popular…
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