Ad techniques being used for mobile gaming and other industries

Mobile gaming

From NFC to QR codes and other technologies, advertising methods are skyrocketing. Innovation is the name of the game when it comes to marketing for mobile gaming and other sectors, and companies that specialize in the area are far from short on ideas to keep things moving ever forward. Newad, a Vancouver organization, is seeing tremendous potential in near field communications (NFC). This, according to its vice president of client services, Jerrid Grimm. The ad agency has been in business for sixteen years, but is now seeing rapid growth due…

Read More

Mobile gaming industry beginning to tap into crowd source techniques

mobile social networking

It has been found to boost the speed of user acquisition through friend referrals. Though the national economy is repeatedly kicking the pins out of virtually every other sector, the mobile gaming industry is holding strong, having generated a massive $5 billion last year in revenues, and is expected to reach a tremendous $16 million in 4 years from now. Though there are incredible potential profits in this area, the individual developers and publishers are still faced with a number of hurdles that must be overcome in order to obtain…

Read More

The number of mobile gamers in the United States has broken the 100 million mark

mobile gaming

Newzoo, an international market research firm, has released a new report that is drawing attention to the rapidly growing popularity of gaming over mobile devices. It was entitled “Mobile Games Trend Report”, and it showed that the number of people in the United States who use their smartphone, tablet computer, or iPod Touch mobile devices for playing video games is now greater than 100 million. What Newzoo found was that among the American gamers who played on their mobile devices, 69 percent used their smartphones, while 21 percent were using…

Read More