Mobile marketing is being held back by a lack of quality data

mobile marketing data ROI

Experts have noted that they are not receiving the information that they require to push the channel forward. Despite the considerable opportunity presented by mobile marketing, and the fact that it is an affordable form of advertising and promotions, its potential is barely being tapped at the moment. Many experts are saying that a lack of knowledge based on good data is holding the channel back. A group of experts in the field were asked about their opinions on the present and future trends in mobile marketing and expressed that…

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