mobile engagement Archives

New study shows emoji usage for mobile marketing is very effective

07/18/201807/17/2018 Jesse Collins

Emoji usage in mobile marketing - emoji smileys

Leanplum confirms that the use of emojis in marketing messages boosts engagement. If you were wondering if emoji usage in mobile marketing messages works, according to a new report called “Unlocking Engagement & Growth with Emojis”, from mobile engagement platform Leanplum, there’s a good chance that it might. The company’s data from their study reveals that emojis significantly impact mobile usage and engagement as well as aid in retention when used in push notifications and emails. Leanplum analyzed 300 million emails and push notifications worldwide. In their study, which is…

4 Tips for Mobile Marketing

10/04/201410/03/2014 Note From The Editor

Mobile marketing has become a very important thing for many businesses. There are more people that use smartphones and tablets on a daily basis now than at any point in the past decade. People have become inseparable from their mobile devices and this means that marketing has had to shift to accommodate the demand for dynamic engagement. There are many ways that businesses can connect with mobile consumers and not all of them are expensive or difficult to put to use. Build a mobile website One of the most important…

UK retailers are falling behind when it comes to mobile commerce and consumer engagement

09/09/201409/06/2014 Jennifer Goula

Mobile consumers are not getting enough attention from UK retailers As consumers in the United Kingdom become more interested in mobile shopping, retailers may be falling behind in their ability to accommodate this change in consumer behavior. A new report from Skava highlights this fact, showing that many of the country’s top retailers are not effectively engaging mobile consumers. This is largely due to the fact that these retailers have not optimized themselves for the mobile world. Their websites, including e-commerce gateways, are not suited for use on mobile devices,…

Mobile marketing is picking up steam

03/27/201403/25/2014 Jesse Collins

Research shows that mobile paid search is beginning to catch up to desktop paid search Search advertising may be set for a major shift in the coming year. New research from Marin Software, an online advertising platform, suggests that approximately 50% of all paid search clicks will come from mobile devices by 2015. Mobile devices are becoming more common among consumers throughout the world and many people are using these devices to browse the Internet, searching for products and anything they find interesting. As such, the marketing sector has been…

Nellymoser and NeoMedia offer solution to Microsoft Tags

12/18/201312/15/2013 Stephen Vagus

Tags could be replaced by QR codes and other tools Nellymoser, a company that specializes in mobile computing, has teamed with NeoMedia in order to provide a migration solution for those looking to move away from Microsoft Tags. Earlier this year, Microsoft announced that it would be discontinuing support for its Tag codes, which have been used in the past by several prominent brands around the world. Several large organizations, as well as their smaller counterparts, are still using Tags and are in need of a new service that can…