While most people feel that their smartphones make it easier to work away from their desks, they also work more hours. According to recent statistics that were released by Angus Reid, the majority of Canadians feel that their mobile technology makes it possible for them to live their lives with greater flexibility, but at the same time, they also end up working longer hours as a result of it. This situation is becoming a great deal more typical in Canada, as smartphones allow people to work more. At the same…
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Research shows mobile email has greater influence than apps and ads
ExactTarget has released the results of its research from June 2011, which indicated that mobile emails are currently the most powerful way to encourage consumers to pursue shopping activities. As mobile phones rapidly rise in their importance to online commerce, many efforts have been taken to try to market to smartphone users and to understand which methods are most effective among the many techniques that are being newly attempted. The ExactTarget study discovered that in the United States, 56 percent of smartphone owners had made a purchase as a result…
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