mobile email marketing Archives

Mobile marketing explodes in importance with smartphone inboxes

01/27/201401/25/2014 Jennifer Goula

Smartphones and tablets are being used to check emails 65 percent of the time in the U.S. According to a recent report that was released by Movable Ink has shown that mobile marketing is taking off with potential, as a tremendous number of Americans use their smartphones and tablets to check their emails. Only 35.25 percent of emails were being opened over desktop and laptop computers. The research showed that smartphone are used to open emails 48.23 percent of the time and tablets are used for opening emails 16.52 percent…

Knotice announces release of mobile email marketing report for last half of 2011

04/14/201204/13/2012 Jennifer Goula

Direct digital marketing software and services provider, Knotice, has announced the release of its mobile email marketing report with data from the last half of 2011. The document, entitled “Mobile Email Opens Report”, includes research and information about the percentage of opened emails that occurred on smartphones, tablets, and other mobile devices, as well as the click activity from within those messages, and the overall device popularity across eleven different industry segments, such as consumer products, retail, cable and telecommunications, and others. Knotice creates its report twice per year in…

Research shows mobile email has greater influence than apps and ads

07/29/201107/29/2011 Jorge Gonzalez

ExactTarget has released the results of its research from June 2011, which indicated that mobile emails are currently the most powerful way to encourage consumers to pursue shopping activities. As mobile phones rapidly rise in their importance to online commerce, many efforts have been taken to try to market to smartphone users and to understand which methods are most effective among the many techniques that are being newly attempted. The ExactTarget study discovered that in the United States, 56 percent of smartphone owners had made a purchase as a result…