US consumers may not be enchanted by mobile commerce

mobile commerce trend interest

Survey shows that US consumers are not as mesmerized by mobile shopping as some might believe Mobile commerce may be growing, but consumers are not showing as much interest in shopping from a mobile device as previously thought, according to a new survey from PwC, a retail and consumer analysis group based in the U.S. Consumers have been showing modest interest in mobile shopping, but many have been let down by the poor mobile commerce experiences being offered by retailers and online merchants. The survey from PwC is based on…

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