Fiksu report shows app downloads up and mobile marketing costs way down

Mobile Commerce

Fiksu Inc. has released a report that has shown a significant drop in the costs associated with mobile marketing from January 2012, reaching the lowest point that has occurred since July 2011. This company is the first platform for mobile user acquisition in the industry that spans the entire mobile environment. It also indicated that app downloads for Apple’s iOS devices have spiked significantly since the start of 2012. Though the Fiksu Cost per Loyal User Index saw record highs in December, having reached $1.81, in January, it dropped by…

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inMobi report shows promising marketing opportunities through mobile stats

Mobile trends

Independent mobile ad network, inMobi, has released their global media trends report, which has made a number of predictions regarding the impact that mobile advertising has – and will have – within the m-commerce sphere. The report was based on information gathered about the fourth quarter in 2011, and many mobile marketers are paying attention to what it has to say in order to guide their future efforts. According to the report, mobile marketing at the moment has more power than television in terms of the amount of time that…

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Increase in smartphones will cause growth in mobile marketing budgets this year

M-Commerce growth

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United States have smartphones. However, even with this massive number of smartphones in the…

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In 2021, mobile purchases will break the $30.5 billion mark

Mobile Commerce

According to estimates by Barclays Corporate, by the year 2021, British consumers will be spending 19.3 billion pounds ($30.5 billion) through the use of their mobile phones as advancements with technology are made at an increasing rate and a growing number of people obtain smartphones. The current figure is an annual 1.3 billion pounds, which has been driven by new technologies such as faster transmission of mobile data and near field communication (NFC). Barclays Corporate, a Barclays Plc unit based in London, released a report saying that the largest category…

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Data’s potential can now begin to be harnessed by mobile marketers

MCommerce

Mobile marketers have been testing various methods of communication with consumers by way of their mobile devices, and the time has come for those marketers to take their offerings to the next step by taking advantage of what their mobile lists and data truly have to offer. Consumers have been highly responsive to the marketing they have received by way of their smartphones and tablets and have been opting in to various mobile lists by the thousands, if not millions. The one demand that they are now making is that…

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