Preparing for 2012’s mobile marketing environment

Mobile commerce and the future

Every day there are more people who are adding themselves to the list of individuals who have smartphones, and these devices aren’t just meant for voice communication. Mobile data is now an important part of the smartphone industry and of peoples’ daily lives, from reading their newspapers to listening to music. Smartphones and tablets outsold PCs, laptops and netbooks in 2011, and this trend is expected to continue. The world is clearly becoming a mobile place. It’s up to retailers and marketers to keep up with the demands and expectations…

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Android leads the way as mobile connections soar

Apple vs Android mobile marketing

According to a number of market reports, Google’s Android is leading the way to bring consumers online using mobile devices, but Apple’s iOS maintains its status at the top in the ad department. Smartphones are rapidly replacing feature phones, while tablets and other devices are being used to connect to the internet virtually everywhere. As a result, marketers are beginning to place a significant amount of their attention on how and when consumers are making these internet connections. Among the predictions currently being made, Gartner has forecasted that global mobile…

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