Tag: mobile commerce

Lockdown m-commerce growth rate moved channel ahead by “3 to 4 years”

Jesse Collins
m-commerce growth rate - mobile chart

A recent analysis showed that mobile shopping saw 30 percent growth in a handful of months. The Q2 2020 m-commerce growth rate in the UK jumped by 30 percent when compared to Q1, which were already 25 percent higher during the last quarter of 2019. Though users were already increasingly going mobile, the pandemic greatly accelerated the trend. An increase in m-commerce growth rate was recorded in wide swaths of the world as shoppers worldwide have already spent a massive 1.6 trillion hours on their devices this year. Moreover, this…

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4 out of 5 m-commerce purchases is for physical products and services

Stephanie Beck
m-commerce purchases - mobile phone

Consumers are shopping for real-world products and services, not digital in-app downloads. Last year, Apple’s app ecosystem saw $519 billion in m-commerce purchases, said a third-party report the tech giant released this week. Of that total, only $61 billion was spent on buying digital products that could be downloaded. Out of $519 billion, only $61 billion was for m-commerce purchases such as digital games, e-books and apps. Another $45 billion was spent on in-app advertising. The vast majority – $413 billion – was spent on physical products and services in…

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Pandemic stay-at-home orders give mobile shopping apps a boost

L. Green
Mobile shopping apps - shopping online - tablet

When stores closed their doors, consumers picked up their phones to keep buying what they need. Even as stores remain closed in many areas, mobile shopping apps have provided a popular alternative to in-store purchases, say the results of a new Liftoff and Adjust study. According to the research, engagement with consumers over these applications is up 40 percent. Liftoff, an app marketing specialist, and Adjust, a fraud prevention firm, have recorded a significant increase in activity on mobile shopping apps since the pandemic crisis struck. According to the data…

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Microsoft and FedEx partner up to improve online and mobile commerce shipping

Jesse Collins
Mobile commerce shipping - FedEx Van

The companies announced a new multiyear collaboration to combine their technologies. Last week, FedEx and Microsoft jointly announced a new multiyear collaboration to help transform online and mobile commerce shipping. They plan to do this by bringing together the courier’s global digital and logistics network and the tech giant’s intelligent cloud power. The partnership wants to build new opportunities for their customers through a range of joint offerings. Together Microsoft and FedEx intend to use the joint online and mobile commerce shipping enhancing offerings powered by Dynamics 365 and Azure.…

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Social commerce growth takes off with help from the pandemic

Stephanie Beck
Social Commerce growth - TikTok app on phone

Many platforms including Instagram, Facebook and TikTok have seen activity rising. The coronavirus pandemic has given quite the shot in the arm to social commerce growth. A number of different platforms have experienced rising shopping activity as more consumers look to digital channels during lockdowns. This doesn’t come as much of a surprise as people look for alternatives to in-store purchasing. A number of large, well known online merchants – Amazon in particular – have managed to find themselves in an exceptional position for profit due to the temporary closure…

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