Amazon Prime Day 2020 will be bigger than Black Friday and Cyber Monday

Amazon Prime Day - Amazon logo on mobile phone

67 percent of Americans intend to shop more tomorrow than on the traditional start of the holiday season. Amazon Prime Day 2020 will take place on October 13 and 14 and, according to a new CNBC report, 67 percent of Americans plan to shop more on those two days than they will on Black Friday and Cyber Monday. The holiday shopping season will apparently start more than a month early this year. Amazon Prime Day typically takes place in July. That said, it was moved this year in response to…

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Lockdown m-commerce growth rate moved channel ahead by “3 to 4 years”

m-commerce growth rate - mobile chart

A recent analysis showed that mobile shopping saw 30 percent growth in a handful of months. The Q2 2020 m-commerce growth rate in the UK jumped by 30 percent when compared to Q1, which were already 25 percent higher during the last quarter of 2019. Though users were already increasingly going mobile, the pandemic greatly accelerated the trend. An increase in m-commerce growth rate was recorded in wide swaths of the world as shoppers worldwide have already spent a massive 1.6 trillion hours on their devices this year. Moreover, this…

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4 out of 5 m-commerce purchases is for physical products and services

m-commerce purchases - mobile phone

Consumers are shopping for real-world products and services, not digital in-app downloads. Last year, Apple’s app ecosystem saw $519 billion in m-commerce purchases, said a third-party report the tech giant released this week. Of that total, only $61 billion was spent on buying digital products that could be downloaded. Out of $519 billion, only $61 billion was for m-commerce purchases such as digital games, e-books and apps. Another $45 billion was spent on in-app advertising. The vast majority – $413 billion – was spent on physical products and services in…

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Pandemic stay-at-home orders give mobile shopping apps a boost

Mobile shopping apps - shopping online - tablet

When stores closed their doors, consumers picked up their phones to keep buying what they need. Even as stores remain closed in many areas, mobile shopping apps have provided a popular alternative to in-store purchases, say the results of a new Liftoff and Adjust study. According to the research, engagement with consumers over these applications is up 40 percent. Liftoff, an app marketing specialist, and Adjust, a fraud prevention firm, have recorded a significant increase in activity on mobile shopping apps since the pandemic crisis struck. According to the data…

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Microsoft and FedEx partner up to improve online and mobile commerce shipping

Mobile commerce shipping - FedEx Van

The companies announced a new multiyear collaboration to combine their technologies. Last week, FedEx and Microsoft jointly announced a new multiyear collaboration to help transform online and mobile commerce shipping. They plan to do this by bringing together the courier’s global digital and logistics network and the tech giant’s intelligent cloud power. The partnership wants to build new opportunities for their customers through a range of joint offerings. Together Microsoft and FedEx intend to use the joint online and mobile commerce shipping enhancing offerings powered by Dynamics 365 and Azure.…

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