Social commerce growth takes off with help from the pandemic

Social Commerce growth - TikTok app on phone

Many platforms including Instagram, Facebook and TikTok have seen activity rising. The coronavirus pandemic has given quite the shot in the arm to social commerce growth. A number of different platforms have experienced rising shopping activity as more consumers look to digital channels during lockdowns. This doesn’t come as much of a surprise as people look for alternatives to in-store purchasing. A number of large, well known online merchants – Amazon in particular – have managed to find themselves in an exceptional position for profit due to the temporary closure…

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Google Shopping announces free product listings on search pages

Google Shopping - Online Shopping via tablet

The tech giant has removed the fees typically associated with the marketing feature. Google Shopping has announced the temporary elimination of its product listing fees for online merchants trying to reach their customers during the pandemic. Brick and mortar businesses are scrambling to reach their customers in new ways. Non-essential brick and mortar businesses who have not previously sold products and services online are now attempting to work as fast as they can to reach their customers using online resources. To help ease the burden of working with a new…

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Mobile fraud growth is outpacing that of m-commerce, says TransUnion

Mobile Fraud - Person holding smartphone

As more consumers shop from smartphones over their computers, the risk is rising fast. M-commerce is growing fast as consumers rapidly move from computers to phones for shopping, but TransUnion is warning that mobile fraud is growing at an even faster rate. Last year, 78 percent of online purchasing came from mobile devices. As over three quarters of purchases come from smartphones, retailers have been pushing hard with investments into m-commerce. However, TransUnion’s recent Global E-Commerce in 2020 report showed that the growth of the smartphone shopping experience isn’t occurring…

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Google mobile first indexing going full steam ahead in September 2020

Mobile First Indexing - Google Search on smartphone

The search engine giant is switching completely, and currently 70 percent of sites are already there. Google has announced that it will be switching completely over to mobile first indexing as of September 2020. At that time, all sites crawled by the search engine’s spiders will be indexed primarily with smartphones and mobile devices in mind. It was initially believed that Google wouldn’t make the switch until the end of the year. A recent blog post from Google has updated that timeframe, revealing that it is moving fully to mobile…

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Home Depot has broken records as an interconnected multi-channel retailer

Interconnected multi-channel retailer - Home Depot Store

The American building materials and garden supply chain has used online tools to great advantage. The Home Depot’s strategy to become an interconnected multi-channel retailer allowed it to break records at a time of very limited growth in its category. The building materials and garden supply retail sector in the US grew by 0.6 percent from 2018 to 2019. During that same span of time, Home Depot managed to grow its revenues by 1.8 percent overall. In 2018, its revenues were $108.2 billion whereas that figure rose to $110.2 billion…

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