mobile commerce survey Archives

Mobile shopping confidence rose by 13 percent in March alone

05/01/201704/28/2017 Jennifer Goula

Consumers are becoming far more comfortable with the use of their smartphones to retail shop. The IMRG Capgemini e-Retail Sales Index provided helpful insight about recent mobile shopping confidence trends. The research showed a 13 percent increase in online U.K. retail sales in March, powered by a rise in purchasing over mobile devices. This rate of growth shows that mobile commerce has seen a healthy performance that month. The ongoing positive growth in online retail sales over smartphones represents a healthy mobile shopping confidence. This represents, at least partly, the…

In-store mobile commerce gives retailers a boost

12/19/201312/16/2013 John Montgallo

Though shopping over smartphones is often measured in sales, the influence the devices have is broader than that. Though shopping over smartphones has been seen as a very important measure of the impact that these devices are having on sales, research is starting to be able to hint at the influence that the technology is having when it comes to in-store commerce, as well. Retailers are still benefiting from the marketing to smartphone and tablet carriers even when purchases are not made over that channel. Research is showing that smartphones…

Mobile commerce audience in Europe is expanding

10/25/201310/21/2013 Stephen Vagus

Mobile commerce shows signs of growth throughout Europe Mobile commerce is beginning to show signs of healthy growth throughout Europe. Many consumers in Europe have become heavily reliant on their smartphones and tablets, and these devices play a significant role in their daily lives. A new report from leading research firm comScore shows that the European mobile retail audience is showing signs of exponential growth as consumers begin to look for more efficient alternatives to traditional payment platforms. comScore sheds light on promising trends According to comScore, the European mobile…

Mobile commerce has grown 24 percent in a year

10/09/201310/09/2013 L. Green

The data from a recent survey has revealed that spending is increasing rapidly over smartphones and tablets. According to the results of a recent study, consumers continue to love everything about their mobile devices and are using them on an increasing basis as a part of their overall shopping experiences through mobile commerce. Consumers are using their smartphones to help them to interact with their favorite retailers. This, according to a mobile commerce report that was recently released in a partnership between the Partnering Group and comScore. What it revealed…

Mobile commerce experience fails to wow consumers

06/24/201306/22/2013 John Montgallo

The latest poll has shown that shoppers are not satisfied with what buying on smartphones has to offer. According to the results of a survey that has just been released, the majority of consumers are displeased with the experience that they are receiving when they are using mobile commerce. The survey involved the participation of over 2,000 smartphone and tablet using shoppers. The Skava survey was conducted by Harris Interactive. It indicated that an overwhelming 88 percent of consumers had an unpleasant mobile commerce experience, and that among them, 30…