mobile commerce success Archives

Mobile commerce is now an important part of Pizza Hut’s revenue

11/06/201311/02/2013 Jesse Collins

The pizza chain first launched its app in 2009 and now considers it a central element to its earnings. Pizza Hut has always been a technology friendly company, after having been one of the first companies to offer online purchasing and having had a mobile commerce app available for a number of years. This company boasted one of the first online purchases, when it made this option available in 1994. From that point, Pizza Hut has continued to look to technology to help consumers to be able to order their…

Mobile commerce strategy at Walgreen’s attracting industry attention

07/09/201307/08/2013 Stephanie Beck

mobile commerce mhealth augmented reality app walgreens

While some feel that the effort is a tremendous one in this channel, others are expressing their doubts. Walgreen is a company that is known for its regular and continuous innovation, and its mobile commerce strategy is now attracting attention from those in the industry who are seeking to decide whether the company has upheld its reputation over this channel, as well. This company invented the malted milkshake in 1922 and has been introducing firsts since then. The innovations have continued at Walgreen as self service shopping was introduced, replacing…

Mobile commerce must provide positive experience

07/04/201307/02/2013 Jesse Collins

As the channel becomes more popular, research is showing that the customer experience is vital. The more people conduct price comparisons and research products using mobile commerce websites with their smartphones, the greater the importance of a positive experience for those consumers, as the results can be detrimental to a brand or company. The latest research is showing that positive experiences will have them coming back, but negative ones are the opposite. This is particularly true when it comes to people making actual purchases over mobile commerce. When an individual…

Trouble may be brewing for Google’s mobile commerce venture

05/18/201305/16/2013 John Montgallo

Mobile commerce continues to prove problematic for Google Mobile commerce is gaining momentum, but the same cannot be said for Google Wallet. Google has been laboring to promote its Wallet application for nearly two years. The Wallet exists as a mobile commerce platform, allowing users to pay for goods and services using little more than their smartphone. Google had high hopes for the Wallet, but the initial launch of the application was plagued by security faults and harsh criticism. The impact left by these early issues is still apparent today,…

Mobile commerce results of 2012 over 2011

01/03/201304/13/2014 L. Green

Now that the new year has started, it is possible to analyze the complete holiday shopping season. With 2012 behind us, mobile commerce experts are beginning to take a look at the comparison between the success of the holiday shopping season last year in comparison with the one the year before. What can be said for certain is that there was growth in virtually every area of the channel. As many retailers consider the holiday season the defining time that will tell them whether or not they will be in…