mobile commerce strategy Archives

4 Tips for a Successful Mobile Commerce Strategy

10/11/201410/10/2014 Note From The Editor

When it comes to mobile commerce, seemingly everyone wants to get into the market. Retailers, small and large, are taking steps to break into the digital commerce field, but some of them are falling into traps that exist therein. These traps are not malicious in nature, of course, as they are often the results of simple mistakes that businesses make when they try to enter into a new field. There are some ways businesses can avoid pitfalls without having to put in too much effort. Keep it simple When devising…

Mobile commerce trial begins for Linio in Latin America

08/06/201308/03/2013 Jennifer Goula

The market holds a great deal of potential, helping to explain why a pilot program there is a natural step. Linio, with the backing of Rocket Internet, has just released its first app geared toward the Latin American mobile commerce marketplace, which is predicted to be ready to take off at any moment. Moves such as this one are being made in order to establish a company or a brand before the market becomes crowded. Interest in the Latin American marketplace has spiked since last week’s report from Ericsson, which…

Mobile commerce strategy at Walgreen’s attracting industry attention

07/09/201307/08/2013 Stephanie Beck

mobile commerce mhealth augmented reality app walgreens

While some feel that the effort is a tremendous one in this channel, others are expressing their doubts. Walgreen is a company that is known for its regular and continuous innovation, and its mobile commerce strategy is now attracting attention from those in the industry who are seeking to decide whether the company has upheld its reputation over this channel, as well. This company invented the malted milkshake in 1922 and has been introducing firsts since then. The innovations have continued at Walgreen as self service shopping was introduced, replacing…

Mobile commerce must provide positive experience

07/04/201307/02/2013 Jesse Collins

As the channel becomes more popular, research is showing that the customer experience is vital. The more people conduct price comparisons and research products using mobile commerce websites with their smartphones, the greater the importance of a positive experience for those consumers, as the results can be detrimental to a brand or company. The latest research is showing that positive experiences will have them coming back, but negative ones are the opposite. This is particularly true when it comes to people making actual purchases over mobile commerce. When an individual…

Google takes new approach on mobile commerce

05/22/201305/21/2013 L. Green

Google has not given up on mobile commerce Google has shown a strong interest in the realm of mobile commerce, but the company has yet to find significant traction in this sector with its various services. Mobile commerce has become very popular with consumers as it exemplifies a more convenient way to shop and purchase products. Google launched its own mobile commerce platforms some time ago, called the Google Wallet, which aimed to be the most popular platform for mobile consumers. This was not the case, however, and the Wallet…