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Mobile commerce strategy opened by Men’s Wearhouse

04/16/201304/15/2013 Jesse Collins

The new smartphone friendly website for the company features a Build-a-Tux feature. The latest announcement from Men’s Wearhouse is that they have just launched a mobile commerce website that will allow shoppers using tablets and smartphones to be able to customize their purchases and obtain deals that are optimized for the smaller screen. The smartphone friendly website is also designed to provide users with the opportunity for exclusive deals. The chain retailer has stated that it decided to make a move toward mobile commerce in response to the growing amount…

Mobile commerce site from Ace Hardware provides consumers with “handy” resource

10/20/201210/20/2012 L. Green

The merchant is hoping to use its website to assist shoppers no matter where they are. Ace Hardware has already been making a place for itself in mobile commerce, but is stepping up its game by adding features and a massive amount of content to its optimized website so that consumers will be able to use it as a “helpful place” in any place they happen to be. Its features include a solid store locator that links to pages that are customized for each specific store. The company wants smartphone…

Moosejaw Mountaineering to begin phasing out its m-commerce site

10/03/201110/03/2011 Jesse Collins

Moosejaw Moutnaineering, a retailer of outdoor gear, has announced that it intends to phase out its mobile commerce site and will instead be boosting its e-commerce site’s mobile optimization. According to the senior vice president of marketing and technology of the company, Eoin Comerford, the new Moosejaw.com website will go live during the first week of October 2011. The website for this web merchant and retail chain will be capable of identifying the type of browser being used by the site visitor and will make sure that the site will…

Mobile Marketers Define Top Tips for Copy Optimization

06/18/201106/18/2011 Sam Lambert

Mobile marketing experts have released their findings regarding the type of optimization required for copy that will be viewed by individuals using a mobile device. Copywriting for any type of campaign has its own rules and structures, and mobile marketing is no exception. With the rapidly growing popularity of this type of advertising and promoting, marketers have been scrambling to test and retest to find out what works and what doesn’t. What they’ve found is that the best technique is to keep it simple and be direct. Though other media…