It is the younger generations that are starting to send the trend upward within that European country. According to the latest data, mobile commerce is staking off among the younger population in Spain, but at the same time, reports are showing that this demographic has also included themselves among the people who habitually “showroom”. Showrooming has brick and mortar stores worried about whether or not they can remain competitive. The behavior called showrooming occurs when a consumer heads to a brick and mortar store in order to have a look…
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