Mobile commerce experience fails to wow consumers

Mobile Security at work

The latest poll has shown that shoppers are not satisfied with what buying on smartphones has to offer. According to the results of a survey that has just been released, the majority of consumers are displeased with the experience that they are receiving when they are using mobile commerce. The survey involved the participation of over 2,000 smartphone and tablet using shoppers. The Skava survey was conducted by Harris Interactive. It indicated that an overwhelming 88 percent of consumers had an unpleasant mobile commerce experience, and that among them, 30…

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Mcommerce experts identify ways to avoid shopping cart abandonment

mobile commerce marketing tips

Tips are being developed to help complete the transaction process. Smartphones have made it possible to shop for just about anything simply through a mobile connection and an mcommerce website. However, many merchants are facing a challenge with purchases that remain incomplete. Just as e-retailers struggle with shopping cart abandonment, so do those who are targeting smartphone and tablet customers. This mcommerce challenge is a significant problem faced by these sellers. By being able to convince consumers to complete their purchase when they have placed items in their cart, sales…

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