The struggling social app’s users have a high likelihood to shop for products and services on smartphones. Millennials love their social media apps but certain users are far more likely to be mobile commerce shoppers. In the U.K., Snapchat users are 300 percent more likely to buy products and services over a smartphone (compared to the average British adult). It seems that people inclined to use Snapchat also have tendencies toward using phones for shopping. Thirty three percent of British Snapchat users say they are quite comfortable being mobile commerce…
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Mobile commerce experience fails to wow consumers
The latest poll has shown that shoppers are not satisfied with what buying on smartphones has to offer. According to the results of a survey that has just been released, the majority of consumers are displeased with the experience that they are receiving when they are using mobile commerce. The survey involved the participation of over 2,000 smartphone and tablet using shoppers. The Skava survey was conducted by Harris Interactive. It indicated that an overwhelming 88 percent of consumers had an unpleasant mobile commerce experience, and that among them, 30…
Read MoreMcommerce experts identify ways to avoid shopping cart abandonment
Tips are being developed to help complete the transaction process. Smartphones have made it possible to shop for just about anything simply through a mobile connection and an mcommerce website. However, many merchants are facing a challenge with purchases that remain incomplete. Just as e-retailers struggle with shopping cart abandonment, so do those who are targeting smartphone and tablet customers. This mcommerce challenge is a significant problem faced by these sellers. By being able to convince consumers to complete their purchase when they have placed items in their cart, sales…
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