QR Code Press

M-commerce takes off without harm to in-person shopping

01/14/2012 L. Green

The results of an m-commerce study have been released in the latest S.M.A.R.T report produced by Millenial Media, and have shown that by the close of 2011, mobile commerce had experienced a sudden and explosive growth, which is setting the stage for an important role among consumers and businesses in 2012. The report showed that there was a growth of 64 percent in m-commerce in November 2011 based on the month-over-month post-click action. At the same time, 68 percent of campaigns for telecom used mobile commerce as a post-click element…

Nellymoser study shows that QR codes are not popular with mall retailers

01/07/201201/07/2012 Sam Lambert

Nellymoser, a company specializing in mobile computing, has released a new study on the performance of QR codes in retail stores located in malls. A group of researchers visited the largest malls in the greater Boston area earlier this month to investigate how businesses are using the codes and how effective their attempts have been. The study found that the codes, while rampantly popular with large retailers, they are not quite as popular in mall. According to Nellymoser, out of the 700 retail stores investigated, only a scant 23 were…

What 2011 has taught us about mobile for 2012

01/01/201212/31/2011 Stephanie Beck

With the close of 2011, marketers and businesses of every size are looking back over the year to learn from the leaps and bounds that mobile has taken over the year to help to design their strategies for 2012, because there is one lesson that could not be ignored: mobile has arrived. The industry may have forecasted more rapid brand adoption than what was achieved, but this doesn’t mean that mobile didn’t make it, because it certainly has. And now, due to a number of important reasons, it is about…

Mobile banking adoption may face delays due to fees from some banks

12/10/201112/10/2011 John Montgallo

Many banks are turning their heads toward the mobile banking environment in order to implement fees for mobile services that will make up for the lost revenues that the financial institutions have faced from the consumer protection regulations that have just been put into effect. Banks have embraced mobile services with open arms due to its cost effectiveness, regardless of the fact that the consumer adoption rates remain limited. That said, as a number of banks are reportedly thinking about adding significant fees – for example, a remote deposit capture…

Verizon Wireless enters into agreement with three cable companies which may limit consumer choice

12/05/201112/05/2011 L. Green

Verizon Wireless has announced that it will be entering into an unusual agreement with three large cable companies, and that this may change the way that consumers receive their internet, telephone, and cellular service, as these powerful firms join together over the mobile and home entertainment marketplace. This deal is among companies that have traditionally been rivals and has instantly drawn the attention of regulators, as advocacy groups say that the consortium may limit consumer choice. The new agreement has Verizon paying Bright House Networks, Time Warner, and Comcast a…