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Mobile commerce is taking off in Zimbabwe

07/26/201307/23/2013 Jennifer Goula

The entire African continent is experiencing some very important trends through the use of smartphones. According to data that has recently been released by TechCentral, both online and mobile commerce transactions have surpassed payments over credit cards in Zimbabwe. These digital purchases and funds transfers saw a growth of 28.3 percent during May 2013. This data was recorded by the Reserve Bank of Zimbabwe and was issued during the monthly economic review for that month. It indicated that while in April, the transactions made over the internet were worth approximately…

Mobile commerce embraced more slowly by U.S. than the world

07/19/201307/17/2013 L. Green

mobile technology commerce trends global

The global marketplace has adopted shopping over smartphones far faster than Americans. Market Probe International and Havas Worldwide have released the results of their most recent study which has indicated that the United States has fallen behind the rest of the world when it comes to the adoption of mobile commerce. Fewer than one in five online shoppers in the U.S. have used their devices for shopping purposes. The research indicated that only 16 percent of American online consumers have used mobile commerce to help them to shop. This is…

Mobile commerce popularity is on the rise

07/11/201307/09/2013 Sam Lambert

A recently conducted study has shown that shopping over smartphones is certainly increasing. According to the latest study conducted on mobile commerce, up to 78 percent of smartphone users are applying their devices to the shopping decision process for choosing the products that they will buy. The study showed that these devices were often used for shopping behaviors such as product comparisons. The study was conducted with the participation of 400 users of both smartphones and social media users in India, from among 4,000 total participants. The study indicated that…

Mobile commerce must provide positive experience

07/04/201307/02/2013 Jesse Collins

As the channel becomes more popular, research is showing that the customer experience is vital. The more people conduct price comparisons and research products using mobile commerce websites with their smartphones, the greater the importance of a positive experience for those consumers, as the results can be detrimental to a brand or company. The latest research is showing that positive experiences will have them coming back, but negative ones are the opposite. This is particularly true when it comes to people making actual purchases over mobile commerce. When an individual…

Mobile commerce is more engaging to iPhone users

06/28/201306/26/2013 Julie Campbell

These device owners use their smartphones for shopping far more than Android users. The latest mobile commerce survey has indicated that when it comes to shopping through the use of a smartphone, the iPhone is leading the way, being used for this purpose far more heavily than Android phone users. This research shows that Apple smartphone users make far more purchases over their devices than Android users. The study was performed by Forrester Research and indicated that 69 percent of American iPhone users had used their devices for making purchases.…