mobile commerce research Archives

Pandemic stay-at-home orders give mobile shopping apps a boost

06/18/202006/17/2020 L. Green

Mobile shopping apps - shopping online - tablet

When stores closed their doors, consumers picked up their phones to keep buying what they need. Even as stores remain closed in many areas, mobile shopping apps have provided a popular alternative to in-store purchases, say the results of a new Liftoff and Adjust study. According to the research, engagement with consumers over these applications is up 40 percent. Liftoff, an app marketing specialist, and Adjust, a fraud prevention firm, have recorded a significant increase in activity on mobile shopping apps since the pandemic crisis struck. According to the data…

Report predicts future growth for mobile commerce

01/13/201401/10/2014 L. Green

UK mobile commerce is on the rise Juniper Research, a leading market research firm, has released a new report concerning mobile commerce and its continued growth in the United Kingdom. Mobile commerce has already shown impressive growth over the past few years, but its future may be more promising. More consumers throughout the United Kingdom are beginning to rely on their smartphones and tablets for more than just communication and mobile shopping is becoming much more important to consumers. Mobile payments expected to reach $707 billion by 2018 The report…

Report tracks growth of mobile commerce

01/09/201401/15/2014 Jesse Collins

Consumers are becoming more invested in mobile commerce Monetate, a market research firm, has released a new report that highlights the growth of e-commerce and mobile shopping. Over the past few years, consumers have been growing more reliant on their mobile devices. Smartphones and tablets are being used for just about everything in a consumer’s daily life, including shopping. Mobile commerce has become quite attractive to many consumers as it represents a more convenient way to shop for and purchase products. Mobile traffic grows According to the report from Monetate,…

In-store mobile commerce gives retailers a boost

12/19/201312/16/2013 John Montgallo

Though shopping over smartphones is often measured in sales, the influence the devices have is broader than that. Though shopping over smartphones has been seen as a very important measure of the impact that these devices are having on sales, research is starting to be able to hint at the influence that the technology is having when it comes to in-store commerce, as well. Retailers are still benefiting from the marketing to smartphone and tablet carriers even when purchases are not made over that channel. Research is showing that smartphones…

Mobile commerce in the United States to grow over 32 percent in 3 years

10/31/201310/28/2013 John Montgallo

According to a recent study, the size of the American market is set to experience a very healthy growth. As a result of the rising adoption of smartphones and a growing demand to be able to purchase products online, the American mobile commerce marketplace is predicted to rise at a compound annual growth rate (CAGR) of 32.38 percent by the close of 2016. Smartphone device adoption in the U.S. is occurring at a very rapid rate and people are using them to shop. In fact, the United States is among…