Smartphone shopping is booming, but it has brought with it a range of different problems for merchants. While many retailers are on board with mobile commerce and have found that they are able to achieve considerable successes by marketing and selling over that channel, that experience is not universal as many merchants have found themselves facing an increase in struggles. Many shoppers are now finding that their experience over m-commerce is not what they want it to be. The co-founder and CEO of SOASTA, Tom Lounibos, has stated that his…
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Report sheds lights on the problems mobile commerce faces
Jumio report highlights payment friction and poor shopping experience Jumio, a leading payment processing firm, has released a report that aims to shed some light on the problems that exist in the mobile commerce field. The mobile space has been receiving a great deal of positive attention recently, largely due to the high performance of mobile commerce during the 2013 holiday season. Mobile payments are not all glamour and without fault, however, as Jumio’s report shows. The report highlights the friction that exists in the mobile payments space and how…
Read MoreMobile commerce held back by security and screen size
Although smartphone shopping is growing rapidly, it is still being held back by certain challenges. Despite the fact that it is predicted that smartphone traffic and search volumes are likely to overtake those from desktops and laptops over the next year, the same cannot be said with respect to mobile commerce conversion rates. Consumers are shopping with their smartphones, but barriers are still stopping them from buying. According to the latest mobile commerce data from Econsultancy, consumers are using their smartphones for checking and comparing prices as well as to…
Read MoreMobile commerce problematic to many shoppers
Many people who shop over their smartphones are dissatisfied with the problems they find on sites. According to Harris Interactive, 30 percent of all consumers who use mobile commerce will not return to shop at a site where they have experienced problems in the past, meaning that nearly a third are not willing to give a site a second chance. Among American smartphone owners, 71 percent say that they are using their devices for shopping purposes. Among those people who are using mobile commerce, 88 percent claim that they have…
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