Much of the gear to be purchased for September will be bought over smartphones. The results of a survey conducted for Placecast have shown that American parents are more likely to make mobile commerce purchases during this back to school season than adults who do not have children under the age of 18 living at home. The Alert Shopper III research was conducted by Harris Interactive and studied digital shopping. It looked into both online and mobile commerce shopping habits of parents and nonparents, and noted the purchasing behaviors that…
Read MoreMobile commerce plays important back to school shopping role among parents
