Failing to take this step could be causing a number of retailers in the United Kingdom to struggle unnecessarily. A recent study has been conducted and has determined that only about half of the largest one hundred British retailers have opted to created an optimized mcommerce website that would allow their customers to use their smartphones or tablets to shop safely over their devices online. This would mean that the retailers in the United Kingdom are falling behind those in the United States. The study was conducted by a company…
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Mobile commerce optimization is present in almost three in four businesses
An online business benchmark report from Sage Pay shows that three quarters of UK businesses are optimized. The results of a survey conducted by Sage Pay, the leading payment processor in the United Kingdom, has suggested that 73 percent of businesses in that country are optimized for mobile commerce. It also stated that among them, 18 percent have invested over £1,000 into this transition. The massive survey included the participation of more than 1,500 British online companies. It indicated that over the last year, there has been a steady increase…
Read MoreMcommerce website launched by Remington
The global consumer products company has announced that the smartphone optimized site is up. Spectrum Brands has announced that its Remington UK personal care website has now been optimized for mcommerce to allow consumers with smartphones and tablets to be able to access it more easily based on their device capabilities. This site was created and designed by Incentivated, a leading mobile marketing agency. The new mcommerce website is a transcoded of the existing desktop website for Remington, which gives the visitor access to the complete line of the brand’s…
Read MoreMobile commerce is clearly on its way up
A recent Digital Marketer post provided an analysis of the latest stats. Marketing industry online leader, Digital Marketer, has just published a post from Josh Loposer, its managing editor, which looked more deeply into the latest knowledge regarding the upward trend of mobile commerce. The heart of the publication was that businesses that optimize for smartphones are given an advantage. Loposer explained this claim by showing that as such a large number of browsers are operating from smartphones nowadays, businesses that make sure that their websites are mobile commerce friendly…
Read MoreMobile commerce study shows only 17 percent of retailers have optimized sites
Study by Briteskies about mobile commerce shows that among specialty online retailers, only 17 percent have optimized for smartphones. Leading firm in B2B and B2C company assistance for seamless integration of enterprise software and e-commerce solutions, Briteskies, has published the results of their study, which performed an evaluation of mobile commerce offerings among 75 different retailers online. Examples of the online companies that were included in the study are Fry’s Electronics, Petco, and Sunglass Hut. The results of this study were first released in Las Vegas, Nevada, at the 2012…
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