QR Code Press

Tealeaf unveils new mobile customer experience solution

03/29/201203/29/2012 L. Green

Tealeaf, a top provider of digital customer experience management solutions, has now unveiled its latest edition of the Tealeaf CX Mobile, which is a complete solution for its clients. The newest version of Tealeaf CX Mobile enables a sophisticated analysis of the customer experience across all of the various mobile channels, including native Android and iOS apps, hybrid applications, the increasing number of HTML5-based apps, and mobile websites. Mobile commerce is currently growing at a rate that is more rapid than any other form of ecommerce, either currently or throughout…

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

03/27/201203/26/2012 Jesse Collins

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based on an analysis of both a quantitative and qualitative nature, spanning 6 different…

Commonwealth Bank sees major rise in NFC payments in Australia, Telsyte suggests merchants will be slow to warm to mobile commerce

03/26/201203/25/2012 Stephen Vagus

Mobile commerce is gaining momentum in Australia, according to The Commonwealth Bank, the country’s largest financial institution. The bank announced this week that mobile payments have more than quadrupled in the last year, logging more than 1.3 million transactions during December alone. The bank notes that the availability of NFC applications has also risen by 30,000 over the same time period. This indicates that mobile commerce may be gaining ground with consumers in Australia, but research firm Telsyte claims that the concept is not very popular with merchants. Mobile commerce…

Mobile apps may be the solution to save newspapers

03/24/201203/23/2012 Jesse Collins

The struggle faced by newspapers that are currently battling to keep their subscriber base due to the significant online competition as consumers start to use their mobile devices on an increasing basis for reading their news every day. According to Amy Mitchell from Pew Research Center, consumers are moving away from the trend to search for news and are now using their mobile devices to use a specific news app or website. She added that “People are committing to go back to the brand or outlet they like and trust…

Mobile marketers see large untapped potential for m-commerce retail sales

03/23/2012 L. Green

Despite the fact that recent research is indicating that mobile commerce currently makes up only 2 percent of the overall retail sales, mobile marketers are still seeing tremendous opportunity in this channel. The annual Direct Response Forum’s Q1 Merchant Survey also showed that only 17 percent of retailers with m-commerce sites or apps saw mobile sales that made up more than 10 percent of their overall retail sales. What this revealed was that as much as mobile marketers are continuing to push forward into this sphere, most retailers have yet…