Mobile is opening up many opportunities across the entire continent. Though internet penetration is very low and most homes do not include a computer, m-commerce is starting to take off in Africa as a growing number of people can connect online through smartphones. In that continent alone, there are 695 million subscribers to mobile service This technology is providing Africans with an easy and accessible way to connect with one another, conduct business, and share information. More recently, some innovative organizations from Africa have discovered unique was to maximize the…
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The broadening role of mobile commerce and technology in the healthcare industry
With the massive penetration of smartphones, mhealth is becoming an important technology. Though mobile commerce is adding a touch of convenience to the healthcare industry in the Western world, mhealth is absolutely revolutionizing the way that care can be provided in developing nations, such as those in Africa. This technology has propelled the ability to access treatment information forward in a significant way. Though it would have been impossible for a woman who was having a difficult labor in a Ugandan village, for example, to have many treatment options available…
Read MoreGlobal trends report shows Africa tops the world in m-commerce
According to the recently released Global Trends Report by the World Travel Market (WTM) for 2011, Africa is at the head of the mobile commerce race worldwide, with the travel industry playing the most important role in the use of the technology. The trend report was released in London at the Excel International Centre at a WTM conference, and pointed out that the OTA in Nigeria called wakanow.com released the first mobile travel app in Africa in 2001, and included searches for hotels, flights, and vehicle rentals. The report was…
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