mobile commerce holiday shopping Archives

Mobile commerce will be a 2012 holiday shopping star

11/30/201211/29/2012 Julie Campbell

Black Friday through Cyber Monday has made it clear that smartphone shopping is a winner. The first full weekend of holiday shopping has clearly shown that mobile commerce was a major player from Black Friday all the way through Cyber Monday, as consumers comparison shopped, read reviews, and made online purchases to avoid the lines. For retailers, this channel represents a major shift in the way that they need to reach out to customers. The success of mobile commerce so far has been tremendous in virtually all areas. In the…

Mobile commerce statistics from IBM show strong Thanksgiving Day sales

11/26/201211/24/2012 John Montgallo

Research showed that smartphone and tablet shoppers were buying early this year. The IBM Benchmark service data has now been released regarding the mobile commerce activity that was seen this year, and the numbers look very good, especially when compared to 2011. The prediction from ComScore was that e-commerce sales would increase 14 percent over last year. This was their forecasted increase over the entire holiday season, which would bring the total sales to $42 billion. The IBM statistics cover the 500 largest online retailers in the United States. This…

Black Friday Report – Mobile commerce index from Branding Brand shows huge sales on Thanksgiving

11/26/201211/26/2012 Julie Campbell

Americans used their smartphones and tablets to shop much more this year than last year. Major retailer mobile commerce platform, Branding Brand, has announced the results of its collected data from Thanksgiving Day, which indicated that there have been notable increases in the number of consumers who are using their smartphones to shop. The research collected by the company is based on statistics from 66 mcommerce sites. The data was analyzed and plugged into its Mobile Commerce Index, which includes the smartphone friendly sites that have been developed by Branding…

Mobile commerce purchases will be made by 87 percent of consumers

11/22/201211/21/2012 Jorge Gonzalez

A new industry study has estimated the number of people who will use the channel for holiday shopping. The results of a national mobile commerce study performed jointly between Sybase 365 and the Mobile Marketing Association (MMA) have just been released, and have revealed that the channel will play a vital role in influencing the purchasing decision of consumers this holiday shopping season. The research found that this will be true along every part of the purchasing process. Sybase 365 is SAP’s mobile services branch, and is a worldwide leader…

Mcommerce may be held back in the UK due to connection speeds

11/06/201211/05/2012 Sam Lambert

The lack of universal 4G may stop mobile holiday shopping from achieving its full potential. The shopping season for the holidays is just on the edge of getting started, but many believe that mcommerce will not be able to reach its full potential this year in the U.K. because the country does not have a universal 4G carrier. Some leading analysts feel that this will hold consumers back from shopping from their smartphones. Mcommerce analysts feel that at the current common smartphone speeds, consumers who would otherwise shop using their…