mobile commerce holiday season Archives

Mobile commerce results of 2012 over 2011

01/03/201304/13/2014 L. Green

Now that the new year has started, it is possible to analyze the complete holiday shopping season. With 2012 behind us, mobile commerce experts are beginning to take a look at the comparison between the success of the holiday shopping season last year in comparison with the one the year before. What can be said for certain is that there was growth in virtually every area of the channel. As many retailers consider the holiday season the defining time that will tell them whether or not they will be in…

Google spots important weakness in m-commerce

09/26/2011 Julie Campbell

While m-commerce is still taking hold of a growing portion of the shopping market for the holiday season, the majority of the top advertisers on Google have damaged their opportunities for maximizing the potential of the trend by failing to offer a mobile optimized website. This, regardless of the fact that research from Google itself has demonstrated that the amount of interaction between consumers and businesses by way of mobile increased by almost three times between 2009 and 2011, and that this number continues to rise. In fact, 79 percent…