QR Code Press

Ebay doing a little shopping of their own

05/17/201105/17/2011 L. Green

Online auction and shopping giant eBay has spent more than 200 million dollars in the last year making acquisitions of three businesses. This may not sound like much, but when you put it all on paper and look at the big picture; then you start to see it. EBay has been building itself to be right in the center of mobile and local commerce, and payments. Besides owning PayPal, eBay now owns three other companies. The first was purchased in June of last year; a barcode-scanning application called RedLaser. RedLaser…

Moving into the next chapter of mobile commerce: Mobile Marketing Strategies Summit Report 2011

04/29/2011 Stephen Vagus

This week, San Francisco played host to the Mobile Marketing Strategies Summit. The event is the first ever of its kind – a gathering of marketing enthusiasts that have been enchanted by the possibilities of mobile campaigns. The summit shed light on what has thus far been a vague industry. Mobile marketing may not be an explicitly new field, but it has never been as powerful as it is today, thanks to the popularity of technologies like the QR code and NFC tag. Many have been weary to try yet…

Make it, chip it and ship it – New NFC phones coming faster than we think!

04/23/2011 John Montgallo

A recent report shows that mobile payment technology may be here sooner than we think. Radio Frequency ID (RFID) chips enabling the Near Field Communications (NFC), will be in most Smartphone’s coming out this year. The survey shows around 23 million phones being NFC enabled by the end of this year. In three years that number is predicted to be around 300 million. Mobile devices hit a growth point where they didn’t grow anymore. They exploded. Now over 70 percent of the entire world population has a mobile phone. In the…

Picking the right wine just got a little easier

04/23/2011 L. Green

Inspired by the success of their contemporaries, more wineries are flocking to QR codes to boost their mobile marketing power. The codes have been gaining traction with vineyards due to their ability to provide engaging content to consumers. Many are taking advantage of the popularity of social media, using the codes to link to their online profiles and make use of social promotion. Despite some industry leaders initially deeming the codes as a marketing phase, they are being won over by their prowess and versatility. J Vineyards & Winery is…