Bizness Apps announces new m-commerce solution

Consumer Shopping Trends

Rapidly-growing startup, Bizness Apps, provides small- and medium-sized businesses worldwide with effective mobile business applications, and has now announced that it will be offering Mobile Carts, a mobile commerce solution. The new Mobile Carts solution will provide Bizness Apps clients with the simplest, fastest, and most affordable way for a company that is currently restricted to e-commerce to develop their offerings to provide their customers with an m-commerce option, as well. This mobile commerce platform is a do-it-yourself tool that permits any business to create, edit, and manage apps within…

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Forrester Research sees benefits and drawbacks to using m-commerce vendors

MCommerce

A study conducted by Forrester Research Inc., for Shop.org, entitled “The State of Retailing Online 2011,” has shown that 33 percent of retailers participating in mobile commerce have hired technology vendors specializing in m-commerce to assist them with their mobile website or app. It also found that there were a lower number of retailers that chose to build their m-commerce in-house, that hired e-commerce vendors, or that opted for another strategy altogether. According to Peter Sheldon, a Forrester Research analyst, mobile commerce has grown from a small emerging channel that…

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NFC World Alliance combines the world’s leading technology firms to expand the reach of NFC

Augmented reality mobile marketing

NFC technology is becoming the cornerstone of mobile commerce. As the champion of the emerging industry, NFC technology has been attracting a great deal of attention all over the world as companies scramble to etch out their claim in an industry whose value ranks in the billions of dollars. As more companies begin to enter the field, those that have been in the industry for several years are taking note of growing competition. Now, three of the world’s leading NFC specialists are coming together to form a new coalition that…

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E-commerce is already stepping into its mobile future

Mobile commerce and the future

It is becoming increasingly evident that mobile is the way of the future for e-commerce, and in many places – such as China – retailers are discovering that mobile is already becoming important in the present. A consulting firm called Analysis International, with a specialty in Chinese internet market research, has released data that indicates that mobile phone sales revenues reached the $261 million (1.67 billion yuan) mark in this year’s second quarter. When compared to the same time last year, this is an increase of 880 million yuan. Of…

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Wireless carriers to invest another $100 million in joint Isis mobile payment venture

Mobile Commerce Industry

Verizon, AT&T, and T-Mobile are getting ready to spend an additional $100 million on their combined venture for mobile payment, which they have called Isis. Isis is a contactless payment system based on near field communication (NFC) technology, which is expected to play an important role in the highly competitive upcoming mobile payments marketplace. Bloomberg has stated that the carriers have yet to make the final decision regarding the total amount that they are willing to spend based only on the ability of Isis to obtain merchant and bank support,…

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