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Mobile commerce sales in UK increased in June

07/30/201307/27/2013 Jesse Collins

Spending over tablets has risen considerably and is making a major contribution to this channel’s figures. According to the latest figures that have been issued regarding mobile commerce sales in the United Kingdom, there have been massive year over year increases recorded when comparing June of this year to that of 2012. Even the comparison of the sales figures from May to June have shown a very meaningful rise. The report that was jointly issued by Capgemini and the research firm called the Interactive Media in Retail Group (IMRG) has…

Mobile commerce popularity is on the rise

07/11/201307/09/2013 Sam Lambert

A recently conducted study has shown that shopping over smartphones is certainly increasing. According to the latest study conducted on mobile commerce, up to 78 percent of smartphone users are applying their devices to the shopping decision process for choosing the products that they will buy. The study showed that these devices were often used for shopping behaviors such as product comparisons. The study was conducted with the participation of 400 users of both smartphones and social media users in India, from among 4,000 total participants. The study indicated that…

Mobile commerce must provide positive experience

07/04/201307/02/2013 Jesse Collins

As the channel becomes more popular, research is showing that the customer experience is vital. The more people conduct price comparisons and research products using mobile commerce websites with their smartphones, the greater the importance of a positive experience for those consumers, as the results can be detrimental to a brand or company. The latest research is showing that positive experiences will have them coming back, but negative ones are the opposite. This is particularly true when it comes to people making actual purchases over mobile commerce. When an individual…

Mobile commerce is more engaging to iPhone users

06/28/201306/26/2013 Julie Campbell

These device owners use their smartphones for shopping far more than Android users. The latest mobile commerce survey has indicated that when it comes to shopping through the use of a smartphone, the iPhone is leading the way, being used for this purpose far more heavily than Android phone users. This research shows that Apple smartphone users make far more purchases over their devices than Android users. The study was performed by Forrester Research and indicated that 69 percent of American iPhone users had used their devices for making purchases.…

Mobile commerce problematic to many shoppers

06/27/201306/25/2013 Jesse Collins

Many people who shop over their smartphones are dissatisfied with the problems they find on sites. According to Harris Interactive, 30 percent of all consumers who use mobile commerce will not return to shop at a site where they have experienced problems in the past, meaning that nearly a third are not willing to give a site a second chance. Among American smartphone owners, 71 percent say that they are using their devices for shopping purposes. Among those people who are using mobile commerce, 88 percent claim that they have…