mobile commerce customer satisfaction Archives

Mobile commerce customer satisfaction is dropping

06/27/201606/25/2016 Julie Campbell

omnichannel commerce mobile shopping habits desktop

Even though smartphone based shopping is gaining more quickly in popularity than desktop, people aren’t happy with it. Mobile commerce customer satisfaction is on its way downward, according to new research. In fact, this has been the trend over the last two years, even though people are using it more often. Recent predictions indicate that half of all online purchases will be over mobile channels by 2018. Vanson Bourne recently conducted research on behalf of LogMeIn. What they found was that mobile devices will drive half of all purchase in…

Mobile commerce experience fails to wow consumers

06/24/201306/22/2013 John Montgallo

The latest poll has shown that shoppers are not satisfied with what buying on smartphones has to offer. According to the results of a survey that has just been released, the majority of consumers are displeased with the experience that they are receiving when they are using mobile commerce. The survey involved the participation of over 2,000 smartphone and tablet using shoppers. The Skava survey was conducted by Harris Interactive. It indicated that an overwhelming 88 percent of consumers had an unpleasant mobile commerce experience, and that among them, 30…

Mobile commerce study identifies companies that make consumers happiest

02/14/201302/12/2013 Stephanie Beck

A ForeSee Results study has revealed the top 25 companies for smartphone shopping satisfaction. The results of a study that was performed throughout the entire holiday shopping season last year have just been revealed and have shown the dominant mobile commerce players in terms of customer satisfaction. Amazon took the lead, but not by a very big distance, as Apple was only slightly behind it. The ForeSee survey showed that Amazon provided the most customer satisfaction through its mobile commerce experience. In second place was Apple, which wasn’t much of…

Mcommerce satisfaction is best achieved by Amazon

02/13/201302/12/2013 L. Green

A recent survey showed that the online retailer has the best smartphone shopping and service model. The results of a customer satisfaction survey performed by ForeSee Results, a market research firm, Amazon is creating the mcommerce experience that produces the highest degree of customer satisfaction. The study included a survey of 6,200 mobile consumers over the holiday season of 2012. This survey looked into the customer satisfaction levels provided by 25 of the top mcommerce websites. It was Amazon that led the pack after having achieved a score of 85…