A Forrester study has shown that the experience of shopping over smartphones is irritating U.S. consumers. Forrester Research has now released its most recent online shopping forecast and has shown that the mobile commerce experience is causing frustration to 4 out of every 5 shoppers who have tried the channel. The prediction for online shopping as a whole is that by the end of 2020, U.S. digital retail would skyrocket to $500 billion. Comparatively, the online retail sales in the country are currently expected to reach $373 billion by the…
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Mobile commerce held back by security and screen size
Although smartphone shopping is growing rapidly, it is still being held back by certain challenges. Despite the fact that it is predicted that smartphone traffic and search volumes are likely to overtake those from desktops and laptops over the next year, the same cannot be said with respect to mobile commerce conversion rates. Consumers are shopping with their smartphones, but barriers are still stopping them from buying. According to the latest mobile commerce data from Econsultancy, consumers are using their smartphones for checking and comparing prices as well as to…
Read MoreMcommerce has several barriers in India
There are a number of challenges in the way of mainstream smartphone shopping. Mobile phones have already become a central part of the average lifestyle in India, but experts believe that mcommerce is still facing a bumpy road before it will become the norm within that country. The current statistics regarding the use of the devices in that nation is astounding. In fact, in a recent posting at NextBigWhat, the statistics from India said that there are more individuals who have mobile devices than there were people who had access…
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