Tag: mobile commerce australia

NFC technology benefits unclear to many mobile consumers

Jorge Gonzalez
NFC technology mobile payments

CEO of mHITs has found that Australian customers aren’t sure about the advantages of near field communication. NFC technology has been making a lot of headlines over the last few months, particularly in the area of mobile payments, as many smartphone companies, transaction businesses, and retailers believe that it provides a clear advantage over the more traditional forms of paying for goods and services. According to mHITs, this benefit is not being seen by the consumer. The CEO of mHITs, the Australian SMS based mobile payments service, Harold Dimpel, explained…

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Mobile commerce future looks bright in Australia

Sam Lambert
Mobile games Australia

Recent study indicates that the channel may be worth over $5 billion this year. The latest statistics from Australia are indicating that the country is on track for its mobile commerce to exceed $5 billion this year, as smartphones and tablets have become an important shopping tool for product discovery and research. This research was performed by eBay’s payment service, PayPal. What the company discovered, was that retail spending that has occurred through or as a result of mobile commerce should reach 5.6 billion by the time 2012 comes to…

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Mobile commerce report from eBay shows massive successes

L. Green
Ebay augmented reality Mobile Commerce

The findings indicate that the channel is booming and that retail purchases are skyrocketing. According to mobile commerce research collected and published by eBay and PayPal, smartphones have generated approximately $5.6 billion in retail sales in Australia throughout 2012, so far. This statistic illustrates a massive jump in the use of these devices for purchasing and shopping. In 2010, at the same time, the retail sales over mobile commerce had reached only $155 million. This provides a very clear picture regarding the speed of the penetration of smartphone technology in…

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Mobile commerce adopted by newspaper Down Under

Jesse Collins
mobile commerce Australia

The weekend edition of West Australian is now taking aim at smartphone readers. West Australian, a newspaper from Down Under, has announced that it is moving into mobile commerce with its weekend edition, as readers can now use their smartphones to purchase that product. This opportunity was created in conjunction with Point and Pay as well as PayPal. Point and Pay contributed to the mobile commerce version of the West Australian, due to its offerings for retailers to make sales through their television, print, and outdoor marketing methods. In this…

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Research team works to create standard for mobile commerce

Jennifer Goula
Mobile Commerce predictions

The University of Technology Sydney’s Communications Law Centre (CLC) and Leadbolt, a web and mobile advertising business, have announced that they will be working together to create a standard for mobile commerce. According to professor Michael Fraser, the director of the CLC, this new partnership will help to provide support for important and timely research. He explained that “Technology is now moving so fast that government legislation and market regulation of the m-commerce industries are effectively some 10 to 15 years behind the market.” Fraser also highlighted the fact that…

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