A report issued by PayPal and Forrester has indicated that mobile phone payments may replace transactions made through physical wallets as soon as 2016. Equally, ABI research made its own predictions about Google Wallet, which is an NFC technology-based mobile payment service that will encourage a more rapid adoption of this type of transaction by the end of next year, expecting global adoption in three years. Though the two calculations are different in terms of the timeline in which they figure these goals will be reached, the analysts still agree…
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SpyderLynk’s SnapTags may dethrone QR codes in the future
QR codes have dominated the mobile marketing scene since their rise to fame in Japan. The phenomena was slow to spread, finally reaching the U.S. in 2008, when companies began taking notice of the codes and how they could spur growth and how they could be used to reach new audiences. Now the codes are an inherent part of life, integrating seamlessly into a society that is becoming more captivated by mobile technology. However, there are some problems with QR codes that have served as stumbling blocks throughout the years…
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