mobile commerce analysis Archives

Mobile commerce is taking a larger share of online shopping

10/11/201310/08/2013 Jesse Collins

Purchasing and making buying decisions over smartphones and tablets is becoming increasingly common. According to the latest study results issued by comScore and The Partnering Group based on data collected and analyzed since June, 55 percent of all online shopping began with mobile commerce over a smartphone or tablet in some way. The findings underscore the way in which shopping is heading in an increasingly small screen direction. The results of the data analysis has underscored the importance of mobile commerce and that the world is moving increasingly in that…

Mobile commerce predicted to reach $25 billion in 2013

09/04/201309/02/2013 Jesse Collins

The boom of smartphone and tablet based shopping is here and it is predicted to sail this year. In the first half of 2013, comScore recorded mobile commerce sales as having reached $10 billion in the United States, alone, and that firm’s latest survey data is now suggesting that by the end of this year, that figure could rise to exceed $25 billion. Last year by the halfway point, the sales over smartphones and tablets had been at $8.3 billion. For the entire year of 2012, mobile commerce brought in…

Mobile commerce still being driven by couponing

08/16/201308/13/2013 Jorge Gonzalez

These discounts have been sending the channel forward for a number of years now. Mobile commerce has been driven by coupons sent over smartphones for several years, already having a head start back in 2010, even though this channel represented only 3 percent of online shopping at that time. However, by the end of the holiday shopping season last year, comScore stats showed the channel spiked to 11 percent. Last year, mobile commerce represented about $18.6 percent of consumer spending following the holiday shopping season, not including the purchases related…

Mobile commerce popularity is on the rise

07/11/201307/09/2013 Sam Lambert

A recently conducted study has shown that shopping over smartphones is certainly increasing. According to the latest study conducted on mobile commerce, up to 78 percent of smartphone users are applying their devices to the shopping decision process for choosing the products that they will buy. The study showed that these devices were often used for shopping behaviors such as product comparisons. The study was conducted with the participation of 400 users of both smartphones and social media users in India, from among 4,000 total participants. The study indicated that…

Mobile commerce is maintaining its rapid climb

06/11/201306/08/2013 L. Green

A recent report has indicated that the rise that the channel is experiencing shows no indications of having slowed. B.I. intelligence has just released a report that shows that the massive increases seen in mobile commerce over the last several quarters are still headed in the same rapidly upward direction. The company reported that in 2010, smartphone and tablet shopping made up only 3 percent of online purchases. However, since that time, and with the massive penetration of smartphones and tablets throughout the American population, that number has been steadily…