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Mobile commerce will play an important role in Christmas this year

09/20/201209/20/2012 Stephanie Beck

Holiday shopping will receive a notable boost from smartphone shoppers. It’s that time of year again, when businesses make the final tweaks to their strategies for Christmas shopping, and it looks as though 2012 will be a record breaker for mobile commerce sales. Mobile purchasing has already started to trickle in but it is expected to spike very soon. The preparations primarily have Black Friday in mind, but most companies aren’t going to wait until the last minute before deciding whether or not to work mobile marketing into their mix.…

M-commerce predictions for the holiday shopping season foresee heavy sales

09/10/201209/10/2012 Jesse Collins

Mobile shoppers are expected to make 20 percent of online purchases. The figures from the IMRG Capgemini Quarterly Benchmarking Index have been released, and are now revealing that of all of the holiday shopping season purchases that are made this year, it is expected that up to 20 percent could come from mobile ommerce sales. Site visits by way of smartphones and tablets should reach 30 percent during that time. The latest index showed that in the second quarter of this year, the percent of online sales that occurred through m-commerce…