A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm conducted a comprehensive survey and released the results this week. It involved…
Read MoreMobile holiday marketing campaigns appreciated by customers but underused by retailers
