Auto industry looks to mobile marketing to expand its potential

Mobile Commerce Auto Industry

Following a recent Jumptap study, which indicated that the mobile site viewership is increasing significantly faster than that of conventional online websites, the auto industry is changing its marketing direction to place a more notable focus on the development of mobile sites and other marketing techniques. Consumers have shown that the convenience of being able to access the internet from their mobile device is highly appealing, and are increasingly using their smartphones and tablets to obtain information about products and services they are considering, before they make their final purchase.…

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