Will mobile ad blockers be detrimental to marketers?

smartphone addiction mobile ad blockers

So far, device users have shown they’re tired of ads in their current forms and stopping software is commonplace. The use of mobile ad blockers is growing at an astounding rate. According to PageFair, from January 2015 to January 1016, there was a 90 percent year over year growth rate. This has brought the new monthly users from 198 million to 376 million. Clearly, mobile device users don’t like many of the ads displayed on their devices. PageFair’s report also stated that by the close of March, there were 419…

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Mobile ad blocking exploded by 90 percent last year

iphone Mobile ad spending

A new PageFair report has shown that the rate of use has gone up by hundreds of millions of device users. According to a recent report based on a study by PageFair, a publishing consultancy, mobile ad blocking took off in 2015 to the point that it reached a massive growth of 90 percent when compared to the year before. The report indicated that by 2016, there were an estimated 419 million people using this mobile ad stopping software. This means that of the 1.9 billion smartphone users around the…

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QR code reader in Opera Mini browser gets a makeover

Opera Mini QR code reader

Aside from the quick response code reader, the Android browser also has an enhanced download manager. The latest update for the Opera Mini browser for Android devices now features a range of updates and improvements, such as a better QR code reader, enhanced language support and a newly designed download manager. The language support now includes 90 new language options including 13 regional dialects from India. Now that the Tamil and Malayalam versions of the Opera Mini browser have been updated with new dialects, it means that it will be…

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Mobile traffic is far greater over browsers than apps

mobile traffic texting smartphone addiction

In fact it’s twice as large, and it is growing considerably more quickly than it is through applications. According to a recently released report from Morgan Stanley, mobile traffic over browsers is a massive 2 times greater than what is being experienced through apps, and it is also growing at a notably faster rate. This has caused Morgan Stanley to point out in its report that Google is a buy stock and that people should get on that. The contents of the report are coming as a shock to a…

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A mobile optimized mobilegeddon may be headed to Bing, next

bing qr code scanner mobile optimized search microsoft

People performing searches on their phones and tablets may soon see smartphone friendly results first. Now that mobilegeddon has fully arrived at Google, where mobile optimized websites were given priority over those that were not designed in a way that would properly display and function on smartphones and tablets, it looks as though Bing will be headed in the same direction. Microsoft is altering the algorithm at Bing so that smartphone friendly sites will show higher on search results. Mobile browsing has become vitally important over the last few years…

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