QR Code Press

Gravity Jack combines QR codes with augmented reality to make some of the first QAR codes in the world

12/30/2011 Stephen Vagus

As the world of mobile technology grows more advanced, many are beginning to question the usefulness of QR codes when augmented reality seems to be a more intuitive response for businesses looking to connect with tech-savvy consumers. Some claim that QR codes are dying off before they have really had a chance to shine, while others argue that the codes are just now beginning to hit their stride. The truth of the matter may lie somewhere in between, as QR codes and augmented reality pair well together. When the two…

Toyota uses augmented reality and QR codes for Corolla campaign

12/16/201112/16/2011 Jennifer Goula

Toyota has been working with its Asian-American agency, interTrend, to create a mobile campaign for the Corolla using augmented reality and QR codes, based on Hatsune Miku, a computer-generated pop star. This campaign is designed to feature the car, but to introduce the virtual singer to the American marketplace. Beyond sponsoring a concert by Hatsune Miku in the United States, Toyota has also created a QR code-based mobile program that offers users an augmented reality experience that will encourage users to visit the social media properties and website for the…

New analytic platform for QR codes and other mobile barcodes could become a useful tool for small businesses

10/19/201110/20/2011 John Montgallo

Codeascope, a new mobile barcode startup, has announced the launch of its first analytics and management platform. The platform allows users to create a variety of barcode and other datamatrix tags. The creators of the platform have put emphasis on QR codes, as they are becoming quite popular in the marketing world. The thing that sets Codeascope apart from other analytic and management tools is that it is completely free, allowing users from all walks of life and industry to make use of QR codes and track their performance. Since…

Toyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla

09/17/201109/17/2011 Stephen Vagus

Augmented reality has been growing in popularity in Japan recently. The nation is well known for its creative, and sometimes mind bending, use of technology. Augmented reality seems to fit well with the demands of consumers, especially when it can be used to bring one of Japan’s most beloved pop music idols to life. Toyota has developed a new augmented reality application that marks the partnership between the automaker’s Corolla brand and one of Japan’s leading music divas, Hatsune Miku. Dubbed “MikuScape,” the application can be used to see Miku…

Best business practices with QR code mobile marketing

07/17/2011 Sam Lambert

QR codes, also known as quick response codes, 2D barcodes, and mobile barcodes, have rapidly been making their way into the mobile marketing environment, and NeoMedia Technologies, Inc., a leader in that industry’s technology, has published their list of the most effective ways to put them to use. Some of the points that they recommend include the following: • Starting early. They recommend that companies begin the use of QR codes and mobile marketing while the technology is still new and during the earliest parts of a campaign, so that…