The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…
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