AT&T ready to meet the demands of small businesses with mobile marketing platform The demand for QR code services is growing, especially amongst small businesses who have acknowledged the codes as a cost effective way to reach out to a new generation of consumers. Though many consumers remain wary of QR codes, they have become vastly popular to businesses and marketers who believe that interactive advertising is the way to catch the attention of consumers tethered to mobile devices and steeped in technology. AT&T is ready to meet the increased…
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QR codes and NFC to be supported by Microsoft Tag
Microsoft has announced that its mobile barcode service, Microsoft Tag, will be supporting near field communication (NFC) and QR code technologies. The software giant is hoping that by adding these additional capabilities to its Tag mobile barcode service, it will be able to reduce or even eliminate the current confusion that consumers have regarding the different types of mobile barcodes that are currently available. According to the general manager of Microsoft Tag, Aaron Getz, Microsoft Tag is offering support for the two most common types of two dimensional mobile barcode…
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