mobile barcode scanner Archives

QR codes linked to profiles are some of Facebook’s newest features

04/23/201404/21/2014 Sam Lambert

The mobile app for the social network has now been updated with a number of new options including quick response codes. Facebook has just started to roll out a number of new features on its mobile app, which includes everything from personal QR codes that direct people to an individual’s profile, to the much discussed Nearby Feature option that alerts an individual when his or her friends are located close to where they are. While it looks as though the actual Nearby Friends option may be rolling out gradually, the…

Unilever boosts its strategy for m-commerce by implementing the use of mobile barcodes

02/23/201202/24/2012 Stephanie Beck

Unilever has announced that it will be providing mobile consumers with the ability to shop for products within the Dove, Nexxus, and Tresemme brands through the use of mobile barcodes that have been printed as a part of their Glamour magazine ads. Beyond using these magazine-based mobile barcodes, shoppers will also be able to buy products from those brands using New York’s Glamour Apothecary Wall. Glamour has been working with SpyderLynk – a company with which they have previously done business for mobile marketing – to help to drive their…

QR codes leaking personal information in China

07/19/2011 Stephen Vagus

Since the emergence of QR codes into the international limelight, there have been issues regarding security. It is becoming more apparent that the codes can be used to exploit the curiosity of those who may not be familiar with them. The scanning of codes linked to malicious content, such as viruses, can put a mobile user’s private information at risk. However, the codes posing risks to privacy are not always so clear to identify. China has recently enjoyed the successful launch of their new bullet trains. The trains are fast…