Scanbuy study shows majority of marketers to adopt QR codes in the near future

QR Code Statistics

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…

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Innovative SnapTags will be shown off at upcoming marketing events

Snaptag-Barcodes

Since QR codes first hit U.S. shores in 2008, the marketing industry has been awash with innovation. The codes successfully launched a new marketing industry that was more focused on connecting to mobile consumers; a demographic that advertisers had been having trouble reaching in the past. QR codes catapulted mobile barcode technology into the limelight and have bred several spin-offs that have enjoyed varying degrees of success. One of the more successful variants of mobile barcodes is the SnapTag, created by SpyderLynk, a mobile marketing firm. SnapTags are a form…

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