mobile banner ads Archives

Asia-Pacific mobile advertising trends point to banner ads the most

03/13/201703/10/2017 Sam Lambert

mobile advertising trends in the United States smartphone

That said, ad blocking is also becoming an increasingly common practice so care is needed. Mobile advertising trends are still showing that banner ads are by far the most frequently used method, but have they outlived their time? In the Asia-Pacific region, research is showing that while banners may represent over three quarters of mobile ads device users may not even be seeing them. Ad blockers are letting smartphone users skip over a lot of the advertising that would otherwise be displayed. The effectiveness of mobile advertising trends using banner…

mobiManage announces launch of mobile content management system for apps and websites

02/17/201202/17/2012 Stephanie Beck

mobiManage has announced the release of the second generation of its mobile CMS systems, precisely four years after the initial American release of the original systems. This latest release includes upgrades to the feature designs and a completely new engine. IT offers a single platform on which Android and iPhone apps alike, as well as mobile websites and tablet products can all be managed. These latest upgrades also provide capabilities for adding features for mobile marketing to an app or website, including QR codes and NFC tags, banner ads, and…

What this season has taught companies about mobile for the next holiday

12/17/201112/17/2011 L. Green

The holidays this year were the first time that mobile commerce played a notable role in the shopping experience, so this was the first time that businesses involved in that channel were able to try out new techniques and learn for future holidays. A webinar has already been planned that goes over the lessons that have been learned about mobile holiday shopping. It is an hour long and has been made available for free. It involved the participation of RSR Research, Carat, Kony Solutions, and Google, and followed the progress…

Audi customers can use mobile banner ads to make car payments

11/18/2011 Jesse Collins

Audi automobile manufacturer has announced that it is using mobile technology to allow current vehicle owners to pay their bills by using banner ads that have been integrated into their mobile website. Mobile ads for Audi’s brand new A6 model have been incorporating video, location, and other features about the car that are highly interactive. In order to produce these ads, Audi partnered with the AKQA marketing agency for the complete campaign. According to the AKQA account director for mobile, Tina Unterlaender, “This particular group the campaign is targeting accesses…